From the BBC in London — Theatrelovers currently visiting the Edinburgh Festival in London can see, among the thousands of other shows, Pot Noodle: The Musical, a production “very loosely based on Hamlet,” in which a team of singing, dancing factory workers pluck noodles from trees.
‘Pot Noodle: The Musical’ is being developed as a stage production by the London-based advertising agency Mother London and is referred to as “The Les Miserables” of the freeze-dried, snack-food world. The play features Unilever’s successful soup-in-a-cup, Pot Noodle, and stars a character who also features in the snack’s television advertisements.
Ed Warren, a creative at Mother, said: “The age of using adverts as a megaphone to yell at people and irritate them is coming to an end. If you are smart and have a message to get across, you have to do it in a way that’s agreeable, sensitive and welcome.”
The play is based on some of the creative concepts used in the brand’s recent advertising. It will tell the story of a team of dancing, singing factory workers who have a happy time plucking noodles from trees and delivering them to their millions of fans. However, the fun comes to an end when the factory owner is killed by his evil brother, leading to a tale of family tragedy and revenge.
Dell has made a multimillion-dollar investment as the exclusive technology partner of “
The latest from New York’s Madison Avenue — Advertising Age magazine reports that in-house agency bars — look to be all the rage once again. WPP Group’s JWT recently revamped a huge space in its New York office dedicated to its bar; and BBDO’s is still going strong after more than 30 years. Publicis Groupe’s Digitas, meanwhile, has a beer cart that travels the office.It should be noted they are generally nonprofit, offered as a perk for employees, and in most cases serve as a way to promote alcohol brands on agency rosters. During the nonparty hours (we hear Thursdays are the most popular night), many of the spaces are a venue for informal meetings or a place to simply take a breather during the workday.
Awarded ‘Best New Product’ by Museum Expressions Paris 2007, 
An abbreviation for “Collection of Style,” 
According to Ad Age, Mercedes-Benz USA will likely spend a “few million dollars” advertising its product integration in New Line Cinema’s upcoming big-screen version of the hit HBO series “Sex and the City.”
You won’t mind being a pod person at 
The 
The panties go from your nani-nani to your bum-bum without wrapping around your hips. (Need some help visualizing? See picture.) They’re the first ever strapless G-strings created by 
BMF Advertising in Sydney created ‘Ella’, a giant, naked woman in the centre of Sydney, whose skin is made up entirely of peaches (approximately 24,000); she is a creative and engaging interpretation of 
Executives at Home Depot were surprised by the fire-safety statistics: Fewer than half of U.S. households have a fire extinguisher, and the majority of people who have one can’t remember where they store it. “People hide their fire extinguishers because they look terrible,” says Winston Ledet, VP of Orange Works, a new design lab set up by Home Depot and the Arnell Group, a self-described “invention” firm that has worked with Samsung, Reebok, and Pepsi. “The design challenge was to create a kitchen fire extinguisher that people would proudly keep on their countertops.”
The 
