A equipe de Formula 1 Honda Racing (sim, a do Barrichello) acaba de mostrar o novo patrocinador oficial da equipe. Parece, mas não é o Google Earth. Ainda. Após sobreviver alguns anos com dinheiro da charmosa, porém politicamente incorretíssima Lucky Strike, a Honda dá uma aula de marketing ambiental, lançando o projeto My Earth Dream. Um fundo que pretende juntar grandes (culpadas?) corporações para investir na recuperação do planeta.
É a bondade humana a serviço do marketing global. Abs
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