From the BBC in London — Theatrelovers currently visiting the Edinburgh Festival in London can see, among the thousands of other shows, Pot Noodle: The Musical, a production “very loosely based on Hamlet,” in which a team of singing, dancing factory workers pluck noodles from trees.
‘Pot Noodle: The Musical’ is being developed as a stage production by the London-based advertising agency Mother London and is referred to as “The Les Miserables” of the freeze-dried, snack-food world. The play features Unilever’s successful soup-in-a-cup, Pot Noodle, and stars a character who also features in the snack’s television advertisements.
Ed Warren, a creative at Mother, said: “The age of using adverts as a megaphone to yell at people and irritate them is coming to an end. If you are smart and have a message to get across, you have to do it in a way that’s agreeable, sensitive and welcome.”
The play is based on some of the creative concepts used in the brand’s recent advertising. It will tell the story of a team of dancing, singing factory workers who have a happy time plucking noodles from trees and delivering them to their millions of fans. However, the fun comes to an end when the factory owner is killed by his evil brother, leading to a tale of family tragedy and revenge.
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