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ONU estreia campanha global pelo dia mundial da Humanidade

byRedação
18/08/2017
ZAATARI REFUGEE CAMP, JORDAN - AUGUST 2014: Yasmeen, 16, poses for a portrait with her baby months after leaving her abusive husband and returning home to live with her family at the Zaatari refugee camp in Jordan, August 27, 2014. Yasmeen was married off to a 34 year-old man when she was fourteen years old, and from the first week they were married he abused her physically and psychologically, leaving her covered in blood, and with choke marks around her neck. "I expected it would be paradise," Yasmeen said referring to the marriage "..I never expected he would beat me. I knew from the first time he hit me that the future was over." While marriage under the age of eighteen was a common Syrian tradition before the start of the civil war, more and more Syrian girls are marrying at a younger age because of the insecurity of the war, because many families feel the girls in their family may be sexually harassed if they are not under the care of a husband, and because of prospect of alleviating the financial burden of one more mouth to feed. (Photo by Lynsey Addario/Getty Images Reportage)

Hoje, a ONU inicia um grande movimento mundial para pressionar os líderes globais a tomar atitudes mais rígidas e proteger civis em zonas de conflito. Intitulada #NOTATARGET a campanha desenvolvida pela VML New York em parceria com o Facebook conta com um filtro exclusivo para a plataforma do Facebook Live.

Não fechar os olhos para os milhões de civis vivendo em áreas de conflito armado é o mote da campanha no mundo todo. Com o propósito de engajar a população mundial na luta pelos direitos civis, o filtro exclusivo #NOTATARGET, live filter, permitirá gravar e compartilhar histórias verdadeiras de pessoas afetadas por conflitos. Ele transforma o smartphone em um teleprompter interativo e pode ser acessado aqui.

Todas as peças da campanha vão direcionar as pessoas para o site worldhumanitarianday.org, em que elas podem assinar a petição, exigindo de líderes políticos que tomem as decisões necessárias para proteger milhões de civis que vivem em zonas de guerra.

ZAATARI REFUGEE CAMP, JORDAN – AUGUST 2014: Yasmeen, 16, poses for a portrait with her baby months after leaving her abusive husband and returning home to live with her family at the Zaatari refugee camp in Jordan, August 27, 2014. Yasmeen was married off to a 34 year-old man when she was fourteen years old, and from the first week they were married he abused her physically and psychologically, leaving her covered in blood, and with choke marks around her neck. “I expected it would be paradise,” Yasmeen said referring to the marriage “..I never expected he would beat me. I knew from the first time he hit me that the future was over.” While marriage under the age of eighteen was a common Syrian tradition before the start of the civil war, more and more Syrian girls are marrying at a younger age because of the insecurity of the war, because many families feel the girls in their family may be sexually harassed if they are not under the care of a husband, and because of prospect of alleviating the financial burden of one more mouth to feed. (Photo by Lynsey Addario/Getty Images Reportage)
ZAATARI REFUGEE CAMP, JORDAN – AUGUST 2014: Yasmeen, 16, poses for a portrait with her baby months after leaving her abusive husband and returning home to live with her family at the Zaatari refugee camp in Jordan, August 27, 2014. Yasmeen was married off to a 34 year-old man when she was fourteen years old, and from the first week they were married he abused her physically and psychologically, leaving her covered in blood, and with choke marks around her neck. “I expected it would be paradise,” Yasmeen said referring to the marriage “..I never expected he would beat me. I knew from the first time he hit me that the future was over.” While marriage under the age of eighteen was a common Syrian tradition before the start of the civil war, more and more Syrian girls are marrying at a younger age because of the insecurity of the war, because many families feel the girls in their family may be sexually harassed if they are not under the care of a husband, and because of prospect of alleviating the financial burden of one more mouth to feed. (Photo by Lynsey Addario/Getty Images Reportage)
byRedação
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