Em 1996 um comercial de Natal de M&M’s virou um clássico. Nele, os M&M’s dão um flagra no Papai Noel entregando os presentes e falam “Ele existe!” e o vermelho desmaia. O Papai Noel, por sua vez, também fala “eles existem!” e desmaia.
Olha o comercial de 96 aqui:
Faint (1996)
https://www.youtube.com/watch?v=N4d4Zzq1-0g
A Sequência (Faint 2)
Agora, 20 anos depois, a BBDO NYC e a CLM BBDO Paris resolveram fazer uma sequência mostrando o que aconteceu depois dos desmaios e a encrenca que sobrou para o M&M amarelo. Tem um twist no final, bom roteiro, boa produção.
Assista o comercial clicando no play na imagem destacada no alto do post.
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cClient: M&M’s/Mars Wrigley Confectionery
Spot: Faint 2: A Very Yellow Sequel
Territories: Europe (Italy, Netherlands, Ireland, Austria, France), Ukraine, Kazakhstan, Belarus, Russia, Mexico, U.S., Canada, (China TBC).
Media: TV/Internet/Industrial
Formats: 90/60/30/20/15/2x6s
Agency: CLM BBDO, BBDO NY
Creatives
CCO: Matthieu Elkaim
Art Director: Ben Davidson
Copywriter: James Gebler
Other Credits: Tim Bayne (EVP, Executive Creative Director BBDO NY), David Lubars, CCO, BBDO Worldwide
Account
CLM BBDO Vice President: Julien Lemoine
Group Account Director: Judith Romero
Account Manager: Lucie Lavrard
Other Credits: Susannah Keller (EVP, Global Account Director BBDO NY)
Strategic Planning
European Strategic Planner: Véronique Bernard
Production
Production house: La Pac
Director: Reynald Gresset
Producer: Jerome Denis
BBDO Paris Head of production: Julien Sanson
TV Producer: Annabel Dauphin
Post producer: Pierre Suengas
Executive production house: Icon films Bucharest Romania
Post production house: Digital District
3D Animation production house: House Special (Director: Kirk Kelley)
Communications
BBDO Paris head of communications: Lauren Weber
Other Credits: Roy Elvove (EVP, Corporate Communications Director, BBDO North America)
Media Agency
Global Brand Director at Mediacom Global: Archana Kumar
Mars Wrigley Confectionery
VP Marketing Mars Chocolate Europe and Eurasia: Michael Magee
Regional Brand Director M&M’s Europe and Eurasia: Wendie Rosing
Acceleration Marketing VP Europe: Matthew Graham
Global Brand Director M&M’s: Rainer Struck
U.S. M&M’S Brand Director: Allison Miazga-Bedick
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