Painéis da Marmite Dynamite usam tampa gigante por perto para parecer que explodiram

A Adam&eve DDB, em parceria com a Mindshare e a Kinetic, criaram um conjunto de construções para o lançamento da Marmite Dynamite com Chilli (Marmite é aquela pasta escura que os ingleses e australianos amam/odeiam passar nas torradas), recomendando tanto aos que amam quanto aos que odeiam, que manuseiem o novo produto com extremo cuidado.

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A execução do lançamento apresenta a tampa gigante de um frasco de Marmite Dynamite, que explodiu de um painel e caiu por perto, em um carro ou enganchadas em prédios e árvores próximas.

Ficha Técnica

Client: Unilever

Brand: Marmite

Project/Campaign name: Dynamite

First Air Date: 08.02.21

Client/s Team:

Vice President, Foods & Refreshment, Unilever UKI: Andre Burger

Marketing Director, Foods, Unilever UKI: Fikerte Woldegiorgis

Marketing Manager, Unilever UK: Kyrie Merryman

Brand Manager, Unilever UK: Sophie Allan

Assistant Brand Manager, Unilever UK: Rebecca Prior

Agency: adam&eveDDB

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Copywriter: Alex Lucas

Art director: Jon Farley

Agency Integrated Producer: Jaki Jo Hannan

Planner/s: Will Grundy, Sara Keegan

Project Manager: Jacqueline Lynch

Joint CEO: Tammy Einav &/ Mat Goff

Managing Partner: Tom White

Account Director/s: Oliver Lester

Account Manager/s: Emily Bristowe

Design: King Henry

Head of Design: Paul Knowles

Artworker: Dave Callow

Supply: Gutenberg Global

Senior Producer: Tony Hutton

Media agency: Mindshare

Client Director/s: Nika Dohoczky

Account Director: Tess Domenet

Account Manager: Ismaila Bojang

Special Build OOH Agency: Kinetic

Head of projects and operations: Sam O’Connell

Billboard sites: Jack Agency & JCDecaux

Post Production: Dennis Tuffnell

PR Agency: W Communications

Associate Director: Nikki Collins

Senior Account Director: Jess O’Donohoe

Senior Account Manager: Sam Beer

Account Manager: Paige Hartley

Senior Account Executive: Susana Micolta

Account Executive: Ella Bull

Photographer (Still Life): James Day

Agent (Still Life): Siobhan Squire

Photographer (Landscape): Sue Parkhill

Agency (Landscape): PLEAT

Model Making (Still Life): Andy Knight