É o trabalho de estreia da agência Deutsch, escolhida no ano passado para cuidar da Reebok, marca que iniciou um movimento de rejuvenescimento de marca que deve se estender por todo este ano.
O vídeo anunciou a chegada dos novos tênis Zig Kinetica que serão comercializados a partir de fevereiro.
Créditos
Deutsch Office: New York
Chief Creative Officer: Dan Kelleher Executive Creative Director: Pete Johnson Creative Director: Marques Gartrell
Art Director: Travis Robertson Copywriter: Greg Almeida
Director of Integrated Production: Joe Calabrese Director of Art Production: Sarah Manna Producer: Shelby Remer
Head of Design: Roger Bova Design Director: Joanna Durkalec Designer: Laura Chang
Senior Print Producer: Jeanette Luis Art Producer: Dana Kandic
Chief Strategy Officer: Matt Baker Strategist: Garett Awad
Group Account Director: Andrew Arnot Account Director: Silvia Lacayo Account Executive: Maria Rivadeneira Project Manager: Allison Wang
Associate Business Affairs Manager: Nikki Belekjian Ass’t Account Executive: Sean Onwualu
Production Co:
Riff Raff Films Director: Sacred Egg
Exec Producer: Matthew Fone Line Producer: Cathy Hood
Stop Motion Model Build & Animation: AMS Ltd
Builder/Designer: Andy Gent
E ditorial:
Steelhead
Editor: Mike Mallen
Animation: Rob Bischoff, John Hatheway Producer: Zack Herpy
Music and Sound Design by Human
Executive Producer: James Dean Wells Creative Lead: Justin Hori
Hip Hop Direction Composer: Justin Hori Rock Direction Composer: Thomas Keery
Audio post by Post Human
Mix Engineer: Sloan Alexander Audio post producer: Craig Caniglia
Compositing & VFX:
Squad47
Design:
Brand New School
Telecine:
The Mill
Colorist: Mikey Rossiter Producer: Evan Bauer
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