Cães regem orquestra em campanha da Pedigree

O que você precisa saber

RESUMO
Cães regem orquestra em campanha da Pedigree, transformando movimentos de caudas em música.

O que vale destacar

DESTAQUES
1. Caudas de cães foram usadas como regentes em experimento ao vivo com a Orquestra da Rádio Polonesa.
2. Músicos foram conduzidos pela energia dos movimentos das caudas dos cães.
3. Pedigree lançou álbum no Spotify com 10 faixas inspiradas nos estímulos dados aos cães.
4. Campanha criada pela BBDO de Nova York e conta com a participação de profissionais brasileiros.

Créditos

CRÉDITOS
Anunciante: Pedigree
Agência de Publicidade: BBDO Nova York
Chairman/Chief Creative Officer: Luiz Sanches
Executive Creative Director: Marcelo Nogueira
Creative Director: Breno Balbino
Associate Creative Director: Luz Arroyo

Ficha Técnica Completa

AGENCY/BBDO:
David Lubars : Chairman/ Chief Creative Officer
Luiz Sanches : Chairman/Chief Creative Officer
Matt Macdonald : Chief Creative Officer
Peter Kain : Executive Creative Director
Marcelo Nogueira : Executive Creative Director
Breno Balbino : Creative Director
Luz Arroyo : Associate Creative Director
Mark Lester : Project Director
Alex Gianni : EVP Director of Production
Becky Burkhard : Group Executive Producer
Esther Lee : Producer
Kathleen Bannon : Business Affairs Manager
Julia Millison : Senior Music Producer
Joshua Steinman : EVP, Senior Director
Caitlyn Norling : SVP, Account Director
Divya Joseph : Account Manager
Vanessa Romann : EVP Strategic Planning
Nicole Parker : Strategy Director
Thomas Freeman : Senior Planner
Enda Conway : SVP Group Director, Connections Planning
Derek Zimmerman : VP Marketing Director, Marketing Science
Christina Albert : Global Deployment Supervisor
Diana Lichtenstein : Global Deployment Executive

Mars PetCare:
Jean-Paul Jansen : Chief Marketing Officer North America, Mars
Elizabeth Barrett : North America Marketing VP, Pedigree
Lindsay Smith : Brand Manager, Pedigree
Ryan Cummings : Assistant Brand Manager, Pedigree C&T

Editorial: FCNY
BettyJo Moore : Editor
Kaylin Smida : Assistant Editor
Wade Weliever : Senior Producer
Penny Ensley : Head of Production
Sarah Roebuck : Executive Producer
Justin Brukman : US Managing Director

Mix/Sound Design:
Machine

Color:
Alex Jimenez : Color Collective, colorist

B-Reel Films:
Aaron Tao : Director
Winston Tao : Director
Michael McQuhae : Managing Director/Executive Producer
Tim Kerrison : Line Producer

The Film Place:
Grazyna Bastek : Service Producer
Tomek Krzywicki : Production Manager
Michal Piss : 1st AD
Monika Sajko : Production Designer

Music:
Supreme Music

MCA:
Nacho Londono : Production Consultant
Carolyn Humbertson-Frank : Content Strategy Manager