O Coringa de Heinz (a primeira campanha da GUT NY para a marca)

A Heinz lançou uma campanha inovadora para o Halloween, destacando atos de amor irracionais de seus fãs. Sob a liderança da GUT New York, “Heinz Smiles” mostra admiradores com ketchup espalhado no rosto, lembrando o sorriso icônico do Coringa.

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Usando o slogan “It Ha-Ha-Has to be Heinz”, a campanha reforça a paixão dos consumidores pela marca e é apoiada pela equipe interna da Heinz, The Kitchen. A colaboração destaca a presença brasileira com Pedro Porto como chefe de conteúdo, e inclui nomes proeminentes como Andre Fernandes e Montse de Rojas.

Ficha Técnica:

Brand
Heinz

Vice President
Andre Fernandes

Marketing Director
Montse de Rojas

Brand Director
Hannah Winterbourne

Brand Manager
Monika Nikolova

Agency / Creative
GUT New York

Chief Creative Officer
Lucas Bongioanni

Chief Creative Officer
Juan Javier Peña Plaza

Managing Director
Gus Marmarinos

Head of Art
Rosario Muñoz Lopez

Executive Creative Director
Brynna Alyward

Creative Director
Brian Mekjian

Creative Director
Ryan McCarthy

Communications Director
Alie Coolidge

Associate Creative Director
Alejandra Guerrero

Associate Creative Director
Meghan Smart

Art Director
Amanda-Rose Cabrera

Copywriter
Kianna Coley

Operations
Tristan Stevens

Account Director
Carolina Foster

Managing Director
Diana Hernandez

Head of Production
Renata Neumann

Executive Producer
Denisse Ramirez

Producer
Emma Giorelli

Project Manager
Kristy Garcia

Business Affairs Director
Marinet Quinones

Head of Content
Pedro Porto

Strategy Director
Mati Candia

Strategy Director
Bennett Bennett

Strategy Director
Nayri Kodazian

Media
Carat