Darren Aronofsky dirige/registra a luta para produzir reportagens profundas nesta série de anúncios para o The New York Times. A produção é da Droga5, que coloca o holofote na busca pela verdade através de fotojornalismo. A intenção aqui é fazer com que os leitores entendam que não é tão simples fazer jornalismo sério e comprometido. Existem muitas variáveis por trás daquelas letrinhas e fotos impressas no papel.
Nos filmes, várias imagens do time da Time enquanto as histórias aconteciam são narradas pelos jornalista por trás das câmeras. Como foi e quais foram os processos utilizados.
O resultado é ótimo.
CRÉDITOS:
Dedicated Journalists : Integrated Credits List
Client: The New York Times
Campaign: Dedicated Journalists
Refugees in Greece The Truth Is Hard to Find – Tyler Hicks
ISIS in Iraq The Truth Is Hard to Find – Bryan Denton
Ebola in West Africa The Truth Is Hard to Find – Daniel Berehulak
Economic Downfall in Venezuela The Truth Is Hard to Find – Meridith Kohut
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Copywriter: Mariana Oliveira
Art Director: Joaquin Salim
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Senior Producer, Film: Anders Hedberg
Associate Producer, Film: Kylie Loeffler
Integrated Production Business Manager: Grant Thompson
Internal Legal Counsel: Erica Palaia
Director of Interactive Production: Niklas Lindstrom
Director of Art Production: Cliff Lewis
Director of Print Services: Rob Lugo
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Kristen Ziaks
Communications Strategist: Eric Chow
Group Account Director: Julian Cheevers
Account Director: Keith Jackson
Account Manager: Sophia Bernard
Project Manager: Caroline Kosse
Client: The New York Times
David Rubin: SVP and Head of Brand
Amy Weisenbach: VP of Brand Marketing
Iain Newton: Brand Consulting Executive
James Perkins: Senior Brand Manager
Julie Tucker: Executive Director of Marketing
Tom Bodkin: Chief Creative Officer
Laura Forde: Executive Creative Director
Brenda Natoli: Head of Voice
Sabena Gupta: Brand Planner
Isabelle Ambler: Associate Brand Manager
Blair Ecton: Project Manager
David Furst: International Photo Editor
Brenda Hutchings: Photo Editor
Production Company: Chromista
Director: Darren Aronofsky
Executive Producer: Sandy Haddad
Executive Producer: Ted Robbins
Editorial: Bonch
Editor: Adam Zuckerman
Post Production: The Mill
Executive Producer: Mel Wickham
Senior Producer: Colin Blaney
Production Coordinator: Michael Brown
Lead Compositor: Ilia Mokhtareizadeh
Compositor: Brandon Danowski
Designer: Laura Nash
Sound & Mix: Barking Owl
Sound Designer: Morgan Johnson
Mixer: Patrick Navarre
CD/ EP: Kelly Bayett
Producer: Ashley Benton
Sound Recording for Davey Interview Sneaky Big Studios
Senior Producer: Heather Candelaria
Audio Engineer: Mike Martin
Studio Engineer: Tom Carlisle
Sound Recording for Hicks Interview Decimal Media (Kenya)
Eric Musyoka
Sound Recording for Berehulak Interview
Production Coordinator Mexico: Ana Ibarra
Production Assistant Mexico: Lucia Diez Marina
Sound Mixer Mexico: Jorge Torres
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