Criação Global da Anomaly, dos Estados Unidos, para Coca-Cola. O filme reúne 13 famílias de oito cidades do mundo, cozinhando e compartilhando momentos durante as refeições, um território clássico da marca.
A trilha é “Sabali” da ótima dupla de cegos lá do Mali, Amadou & Mariam.
O comercial está sendo veiculada nos EUA e em breve também na Alemanha, Espanha, Marrocos, França, na maioria dos países asiáticos, e na Índia.
Ficha Técnica
Client: Coca-Cola
Group Director Social Center & Prod.IMC: Sarah Traverso
Integrated Marketing Comms Director: Guillermo Gimenez-Brotons
Coke IMC Director: Russ Mischner
VP Coke Trademark: Jaideep Kibe
Coke Brand Director: Erica Tuggle
IMC, Sr Producer: Rebecca Smith
IMC, Sr Producer: Jennifer Kramer
Agency: Anomaly
Group Creative Directors: Carlos Alija, Laura Sampedro
Creative Director: Dan Shapiro
Associate Creative Director: Harry Neville-Towle
Executive Producer: Jenn Pennington
Account Director: Alyssa Tacopino
Business Affairs Manager: Bianca Lauria
Production: SOMESUCH
Director: Kim Gehrig
Executive Producer: Nicky Barnes
Head of Production: Michelle Stark
Producer: Lee Groombridge
Production Supervisor: Luke Thornton
Director”s Assistant: Steve Shaw
Global DOP: James Laxton
Global Food Stylist: Katie Giovani
Production Partners:
Kiev, Ukraine: Radioactive Film
Lisbon, Portugal: TwentyFourSeven Productions
London, England: Somesuch/Unit 2 Royale Studios
Mexico City, Mexico: The Lift
Orlando, Florida: Somesuch
Shanghai, China: P.I.G China
Music supervision/Sound Design: SOUNDTREE
Managing Director/Music Supervisor: Jay James
Founder/Composer: Peter Raeburn
Head of Music/Composer: Luis Almau
Composer/Music Producer: Luke Fabia
Senior Producer: Neil Athale
Sound Designer: Henning Knoepfel
Sound Designer’s Assistant/Transfer: Graham Norman
Music Track: “Sabali” by Amadou & Mariam
Edit: Trim Editing / Cosmo Street Editorial
Editor: Tom Lindsay
Assistant Editors: Alexander Evan Morales, Dave Davies, Joshua Mannox
Head of Production: Anne Lai
Color: 3 NYC
Colorist: Tom Poole
Producer: Alexandra Lubrano
Finishing: Rock Paper Scissors- NYC
Senior Flame Artist : Edward Reina
Assistant Flame Artist: Austin Hazzis
VFX Producer : Barbara Kontarovich