“Sweat isn’t a sign that you should stop. It’s your body crying tears of joy.” Essa é a ideia com potencial de virar conceito, criada pela BBDO New York para o desodorante Degree, da Unilever
O comercial é estrelado por Kevin Durant, jogador de basquete do Brooklyn Nets, com dois títulos da NBA e um dos jogadores de basquete mais bem pagos do mundo, em parte devido a acordos com empresas como a Foot Locker e Nike.
Ficha Técnica
Advertising Agency: BBDO New York, USA
Chief Creative Officer, BBDO Worldwide and Chairman of BBDO North America: David Lubars
SVP, Senior Creative Director: Peter Alsante
Associate Creative Director: Joe Russomano
Associate Creative Director: Temnete Sebhatu
SVP, Executive Producer: Anthony Curti
Associate Producer: Reid Pierce
Senior Business Affairs Manager: Heather Weissman
Senior Music Producer: Julia Millison
Executive Music Producer: Melissa Chester
Head of Art Production: Erin Breen
EVP, Senior Director: Joshua Steinman
Account Manager: Christian Martinez
EVP, Group Planning Director: Yin Chung
Production Company: SMUGGLER
Directors: Rubberband
Executive Producers: Patrick Milling-Smith, Brian Carmody
Executive Producer: Sue Yeon Ahn
COO: Andrew Colón
Head of Production: Alex Hughes
Producer: Matt Day
Director of Photography: Patrick Golan
Production Designer: Miranda Lorenz
Stylist: Michelle Martini
Editing House: Rock Paper Scissors
Editor: Mikkel Nielsen
Assistant Editor: Alex Liu
Producer: Lisa Barnable
Managing Director: Eve Kornblum
Flame artist: Eddie Reina
Flame Producer: Barbara Kontarovich
Music House: Heard City
Audio Mixers: Keith Reynaud, Elizabeth McClanahan
EP: Sasha Awn, Jackie James
Producer: Andi Lewis
Managing Director: Gloria Pitagorsky
Color: Company 3
Colorist: Stefan Sonnenfeld
Producer: Blake Rice
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