Crest: filtros questionáveis, sorrisos inquestionáveis

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O exemplo são os filtros, aquele recurso presente em aplicativos de redes sociais que aplicam efeitos especiais sobre os rostos das pessoas e que, realmente, o único traço de realidade restante costumam ser os sorrisos.

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Ficha Técnica

Advertising Agency: Conill, Los Angeles and Dallas, United States of America Chief Creative Officer, Publicis Creative North America & Global Chief Creative Officer, Leo Burnett Worldwide: Liz Taylor Chief Creative Officer: Gustavo Sarkis Creative Director: Benjamin Levy Sr. Art Director: Patricio Luna Sr. Copywriter: Jaime Cerda Group Account Director: Julia Estacio Director Of Production: Carlos Barciela Media Buyer/Director: William Formeca Retoucher: Diego Salas