![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082727.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082727.jpg)
Samsung Card Character é um sistema de cards que reúne 16 personas de acordo com o tipo de consumo da marca Samsung.
Uma persona é um personagem fictício, criado para personificar e representar uma ideia de cliente ideal para uma marca ou negócio. Para isso, é necessário se basear em características e dados de clientes reais, considerando fatores como dados demográficos, idade, gênero, classe social, poder aquisitivo e até mesmo questões mais específicas, como eventuais desafios, problemas e metas que essas pessoas possam ter. Esse recurso facilita e dá mais precisão aos envolvidos em projetos da marca.
Vale pontuar que persona não é a mesma coisa que o público-alvo, que é mais generalista e se refere a um GRUPO de pessoas que apresentam comportamentos e características em comum, ao qual a marca ou o negócio direciona seus esforços e investimentos em anúncios, conteúdos e campanhas.
Esse sistema de Cards (Samsung Card Character) foi desenvolvido em Seul, na Coreia, pela WOOT Creative.
clique nas imagens para ampliar/enquadrar
01. Idea Sketch
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082638.png)
02. Face Type Selection
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082650.png)
03. Body Type Selection
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082706.png)
04. Hair Style Design
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082727.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082832.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082919.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082858.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082801.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082937.jpg)
05. Dress Design
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-083041.png)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-083023.png)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-083011.png)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-082958.png)
06. Pose Design
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084337.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084322.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084309.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084248.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084236.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084156.png)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084145.png)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084128.png)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084349.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084404.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084413.jpg)
07. Iten Modeling
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084449.png)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084441.jpg)
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-084429.jpg)
Créditos
![Samsung Card Character: as 16 personas da Samsung](https://updateordie.com/wp-content/uploads/2022/10/CleanShot-2022-10-14-at-083613.png)