A Sony Interactive Entertainment e a EA SPORTS têm o prazer de apresentar seu mais novo comercial, introduzindo uma nova era do futebol que permite que você “Jogue mais perto” do jogo mundial no PlayStation 5.
O novo filme celebra o lançamento próximo do EA SPORTS FC™ 24 no PS5, mostrando como os fãs de futebol podem “Jogar mais perto” do melhor do jogo, vivenciando a experiência mais verdadeira ao futebol já vista através do HyperMotionV e dos recursos imersivos do PS5, como Feedback Háptico e áudio 3D.
Estamos aproximando os fãs como nunca antes de alguns dos maiores jogadores do jogo, em uma campanha que conta com os ícones do futebol e da Liga dos Campeões da UEFA Zinedine Zidane, David Beckham e Didier Drogba, juntamente com as estrelas da atualidade Sam Kerr e Jack Grealish. Tudo para preparar os jogadores do PlayStation 5 para o movimento realista e detalhes que podem esperar do EA SPORTS FC™ 24.
Este novo comercial do EA SPORTS FC™ 24 no PlayStation 5, o mais recente da Sony Interactive Entertainment e adam&eveDDB já está no ar.
Créditos
Sony Interactive Entertainment • Senior Vice President, Global Sales & Marketing: Eric Lempel • Senior Vice President, Brand, Product & Services Marketing: Andrea Perez • Vice President, Brand, Hardware and Peripherals: Isabelle Tomatis • Director, Global Brand Marketing: Adam Grant • Group Manager, Global Brand Marketing: Jayne Murphy • Senior Brand Manager, Global Brand Marketing: Mattia Maccario • Senior Manager, Global Partnerships: James Olivier • Senior Partnerships Brand Manager: Calum Watkins • Vice President, Global Partner Marketing, Analytics and Monetization: Shelby Cox • Director, Strategic Accounts, Global Partner Marketing: Josh Viloria • Partner Marketing Team Lead, Global Partner Marketing: Aurélien Palle Gamage • Senior Partner Marketing Manager, Global Partner Marketing: Joel Pasqual • Senior Lead, Creative Agency and Localization Management: Renée Holt • Senior Media Strategy Lead: Sam Bosden
• Senior Media Planner: Blake Freedman
Electronic Arts • VP EA SPORTS Brand: David Jackson • Senior Director Brand Marketing: Paul Marr • Director Brand Marketing: Ben Prout • Senior Director, FC Brand Activation: James Salmon • Senior Manager, FC Brand Activation: Jens Abel • Athlete Marketing Director: Julien Lanfrey • Athlete Marketing Manager: Drew Jenkins • Senior Manager Business Development: Chloe Guigui • Associate Manager FC Brand Activation: Sameena Ramsden • Lead, FC Brand Activation UKI: Sehrish Mumtaz • Senior Manager FC Brand Activation Southern Europe: Antoine Cohet • Director Integrated Planning EA Sports: Missy Nadler • Sr. Manager Integrated Planning: Peter Phillips • Director Marcom Creative – Production: Andy Gillooley • Producer Marcom Production: Eoin Lúc Ó Ceallaigh • Supervisor Game Capture Marcom Production: Sam Goncalves
• Capture Artist Marcom Production: Juan Vargas
adam&eveDDB • Exec. Chair: Tammy Einav • CEO: Helen Andrews • CCO: Richard Brim • CSO: Martin Beverley • ECDs: Ant Nelson and Mike Sutherland • Creative Directors: Paul Knott & Tim Vance • Content Creative: Reanne Whittaker • Planning Director: David Mortimer • Managing Partner: Sarah Coleman • Business Director: George Fox • Account Director: Beth Bridgen • Account Manager: Jono Shaw • Joint Heads of Integrated Production: Sally Pritchett and Nikki Cramphorn • Executive Producer: Celestine Hall • Assistant Producer: Lynn Murphy • Project Manager: Amy Waldman • Legal Team: Candice Macleod, Tom Campbell, and Trine Odin • Deputy Head of Business Affairs: Dolores King cain&abelDDB • Global Business Director: Sybille Chrissoveloni • Account Director: Theo Tsangarides • Senior Account Manager/s: Eleanor Kendrick-Jones, George Zomot • Account Manager: Jemma Mendoza • Production Operations Director: Brett Gurney • Operations Manager: Jon Phillips • Executive Producer: Ludovica Melica • Senior Producer: Charlotte O’Reilly • Producer/s: Dylan Pugh, Kieran Johnson, Sam Hiorns • Senior Editor: Nuno Costa • Motion Designer: Teodor Stanev • QC: Stuart Moore, Chloe Maudsley, James Pyne, Gemma Hughes • Digital Producer: Matthew Walker • Design Director: Sam Butler • Creative Technology Director: Hash Milhan • Tech QA: Mark Sadler • Head of Digital: James Brown • Head of Production, Graphic/Print Production: Marc Dolby • Senior Producer, Graphic/Print Production: Tony Hutton, Dave Whipps
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