Campanha "Brave is Unbeatable" do Comitê Olímpico Canadense com Michael J. Fox e Celine Dion

O que você precisa saber

RESUMO
Campanha “Brave is Unbeatable” do Comitê Olímpico Canadense inspira atletas com histórias de superação.

O que vale destacar

DESTAQUES
1. Campanha criada pela agência The Hive e dirigida por Hubert Davis.
2. Michael J. Fox e Celine Dion emprestam suas vozes para as versões em inglês e francês, respectivamente.
3. Uso de imagens de arquivo e novas filmagens para mostrar jornadas inspiradoras dos atletas.
4. Campanha será veiculada em diversos canais, incluindo durante os Playoffs da NHL no CBC.
5. Recursos e pôsteres da campanha serão disponibilizados em escolas canadenses.

Créditos

CRÉDITOS
Anunciante: Comitê Olímpico Canadense (COC) e CBC/Radio-Canada
Agência de Publicidade: The Hive
Diretor de Criação: Mike Albrecht
Diretor de Marketing: Colin Freeman
Diretor de Filmes: Hubert Davis
Planejamento de Mídia: OMD, Initiative, PH

Ficha Completa

Client: Canadian Olympic Committee
CEO & Secretary General: David Shoemaker
Chief Brand & Commercial Officer: Jacqueline Ryan
Senior Director, Brand & Digital Marketing: Colin Freeman
Manager, Brand: Martha Watson
Director, Brand Marketing & Social Impact: Kelly Edmunds
Lead Designer: Carolina Rueda Ruano
Manager, Athlete Marketing & Olympic Legacy: Sandra Sassine
Program Manager, Athlete Marketing and Olympian Legacy: Émilie Fournel

Client: CBC
Executive Director, CBC Sports & General Manager, Olympics: Chris Wilson
Sports Marketing & Communications: Jonathan Chang
Senior Creative Director: Munro Cullen
Executive Producer: Chris Irwin
Senior Marketing Specialist: Alanna Golloher

Client: Radio-Canada
Directeur général, Production et Sports: François Messier
Première cheffe de la conception et création de contenus, Stratégie création et marque: Anne Cournoyer
Première directrice, Publicité, Design et Marque: Carol Pelletier

Creative Agency: The Hive
Partner, CEO: Jared Stein
Partner, Chief Strategy Officer: Dustin Rideout
VP, Client Services: Hilary Roberts
VP, Client Services: Shawna Hayman
Executive Creative Director: Sacha Ouimet
Executive Creative Director: Jung Ahn
Creative Director, Art Director: Ryan Speziale
Creative Director, Copywriter: Mike Albrecht
French Copywriter: Mario Laberge
Designer: Teresa Tam
Designer: Carol Hung
Production Artist: Araina Gillis
Strategy Director: Jean George
Account Director: Lauren Smith
Account Supervisor: Kelsey Parker
Account Supervisor: Kaitlin Cruz
Senior Producer: Tessa Waisglass
French Producer: Liliane Clune

Production: Untitled Films
Director: Hubert Davis
Director of Photography: Stuart James Cameron
Photographer: Jesse Louttit
Executive Producer: Lexy Kavluk
Producer: Erik Wilson

Editing: Nimiopere Film Editorial
Lead Editor: Raj Ramnauth
Editor: Bryan Reuben
Executive Producer: Paula Hicks
Executive Producer: Hannah Stone

Colour & Finishing: Alter Ego
Colourist: Lily Henry
Executive Producer: Hilda Pereira
Director Online/VFX: David Whiteson
Producer: Spencer Butt

Audio: Grayson Music
Executive Producer: Nicholas Shaw
Producer/Voice Director: Mark Domitric
Audio Engineer: Vlad Nikolic