Comercial sobre atendimento ao cliente, com assaltantes de banco. Já gostei

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“Mr. Johnson? Eric Johnson?”

Um comercial sobre atendimento ao cliente, que usa assaltantes de banco, já começa bem. Realmente, não tem atendimento mais crítico do que isso.

O filme mostra uma gangue de encapuzados anunciando um assalto, quando um deles é reconhecido pela mulher do caixa, graças a eficiência do serviço de atendimento ao consumidor que conta com geolocalização.

O assalto parece perdido já que agora a mulher parece ter a ficha completa dos assaltantes, mas o decepção logo passa quando eles começam a ouvir as vantagens que o banco oferece para mudarem de vida.

Quem assina o filme é o Adobe Experience Cloud, que oferece justamente os recursos para uma experiência digital mais eficiente em todos os pontos de contato com os consumidores.

The Heist

https://www.youtube.com/watch?v=_KOuliSqSJo

A criação é da Goodby Silverstein & Partners. E a direção é de Steve Rogers da Biscuit Filmworks / Revolver

 

FICHA TÉCNICA

Client: Adobe
Title of Creative Work: “The Heist”

Agency: Goodby Silverstein & Partners

Creative
Co-Chairman, Partner: Rich Silverstein
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Dan Berenson

Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman

Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Lexie Hartnett

Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim, Nicole Bruno
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen

Production Company
Company Name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Rachel Glaub

Head of Production: Mercedes Allen
Director of Photography: Alwin Kuchler
Production Designer: Paul Austerberry

Editorial Company
Company Name: Final Cut LA
Editor: Rick Russell
Assistant Editor: Dillon Stoneburner
EPs: Suzy Ramirez, Eric McCasline
Producer: Barbara Healy

Telecine
Company Name: The Mill NYC
Colorist: Fergus McCall

VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Associate Producer: Karina Slater
VFX Supervisor/CD: Tim Davies
2-D Lead Artist: Adam Lambert
2-D Artist: Brett Lopinsky

Music
Company Name: Woodwork Music

Sound Design
Company Name: Lime
Sound Designer: Michael Anastasi

Mix
Company Name: Lime
Mixer: Rohan Young