O que você precisa saber
Heineken® e Bodega lançam o “Telefone Sem Graça” para noites mais divertidas, sem distrações de smartphones.
| RESUMO |
|---|
| Heineken® e Bodega lançam “Telefone Sem Graça” para incentivar conexões reais e menos distrações em saídas noturnas. |
O que vale destacar
| DESTAQUES |
|---|
| 1. Telefone projetado para enviar e receber chamadas e mensagens de texto. |
| 2. Sem acesso à internet, mídias sociais ou outros aplicativos. |
| 3. Design inspirado na moda Newtro e reminiscente dos celulares dos anos 2000. |
| 4. Lançamento durante a Semana de Design de Milão em 18 de abril. |
| 5. Dispositivos serão distribuídos globalmente em festas e eventos. |
| 6. App para tornar smartphones “sem graça” será lançado em junho. |
| 7. Pesquisa mostra que 90% dos jovens admitem rolar o feed de forma compulsiva em saídas. |
Créditos
| CRÉDITOS |
|---|
| Anunciante: Heineken® |
| Colaborador: Bodega |
| Agência de Publicidade: LePub |
| Agência de PR: The Romans |
| Agência de Mídia: Dentsu Redstar |
| Produtora de Celulares: Human Mobile Devices (HMD) |
THE BORING PHONE – CREDITS
Campaign Name: The Boring Phone
HEINEKEN
Sr. Director Global Heineken® Brand: Nabil Nasser
Heineken® Global Communication Director: Daniela Iebba
Heineken® Global Digital Director: Rob van Griensven
Heineken® Global Communication Manager: Guilherme de Marchi Retz
Heineken® Global Head Digital Consumer Innovation: Natacha Volpini
Heineken® Global PR Lead: Jonathan O’Lone
Heineken® Global Brand PR Lead: Joseph Brophy
Heineken® Global Director Design, Global innovation team: Mark Van Iterson
HEINEKEN Italy Marketing Director: Jan Bosselaers
Heineken® Italy Marketing Manager: Myrsini Tsoukaki
Heineken® Italy Brand Manager: Larissa Koper
Heineken® Italy Brand Manager: Elena Bellini
LePub
Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Andrey Tyukavkin
Executive Creative Director: Eoin Sherry
Regional Executive Creative Director: Cyril Louis
Head of Art: Andrea Ferlauto
Creative Director: Corina Patraucean
Creative Director: Rainor Marinho
Global Creative Director: Jack Christensen
Creative Director Art & Technology: Sergey Mast
Associate Creative Director: Valentino Borghesi
Associate Creative Director: Geo Joseph
Associate Creative Director: Roberto Ardigò
Associate Creative Director: Rudy Zulkifly
Associate Creative Director: Yuste de Lucas
Art Director: Flavia Conti
Copywriter: Cristiana Candido
Art Director: Alejandro Gutierrez
Copywriter: Nikolay Malchev
Junior Art Director: Peter Sjo
Global Head of PR & Communication: Isabella Cecconi
Senior Digital PR Manager: Carol Verde
PR Manager: Eleonora Botta
Global Head of Creative Technology: Mauro Mazzei
Head of Digital Production: Vittorio Cafiero
Chief Strategy Officer: Sol Ghafoor
Culture and Insights Director: Monica Radulescu
Director of Comms Planning: Shane Roche
Strategy Director: Adam Lotz
Global Data Strategy Director, Data & Culture Lab: Ilko Petkov
Group Chief Innovation Officier: Charles Laporte Aust
Head of Experience and Innovation: Francois Rousseau
Global Client Service Director: Shirine Aoun
Global Innovation Client Service Director: Carmit Poleg
Group Account Director: Ilaria Castiglioni, Luigi Palma
Account Director: Rossana de Rosa
Senior Project Manager: Adriana Dinu
Digital Project Manager: Keefe Cordeiro
Account Executive: Candida Franchi
Chief Production Officer: Francesca Zazzera
Head of TV Production: Anna Sica
Producer: Matilde Bonanni
Post-Producer: Sabrina Sanfratello
Art Buyer: Caterina Collesano, Giorgia Bellondi
Production and Print Managers: Daniela Inglieri, Tina Paolella
Digital Film Production
Production Company: SOMESUCH
Executive Producer: Tash Tan
Producer: Emory Ruegg
Director: Rollo Jackson
Director of Photography: Nikita Kuzmenko
Georgia Service Co.: Radioaktive Shelter
Film Post Production
Editor: Fabrizio Squeo, Enrico Munarini
Color: Simone Grattarola @ TimeBasedArts
Post: Prodigious
Mix: Disc2Disc
Key Visuals Production
Photographer: Domingo Nardulli
Agency: AuraPhoto
Producer: Valerio Cordioli
Retoucher: MGCR Studio – Mattia Giani
Illustration
Pixel Artist: Abueloretrowave: Cristian Aranda
Dentsu Redstar
Global Client Director: Kate Hinz
Global Strategy Director: Elio LaGrua
Global Strategy Director: Ricardo Lopez
Global Planning Director: Marie Boucaut
Global Strategic Planner: Laura Gutierrez
Client Director: Silvia Moroni
Strategy Director: Silvia Garagnani
Communication Strategist: Vittoria Fanticini
Leader: Cristina Profumi
Leader: Daniela Oppes
The Romans
Partner: Sophie Nicholson
Director: Kate Brazier
Associate Director: Olivia Bunting
Senior Account Director: Sophie Lambert-Russell
